Imediate insight training

May 22, 2009

Project Description:

imediate insight facilitates unique (and necessary) insight into hard to reach policy areas – eg counter extremism and geographical areas – eg Pakistan, Afghanistan.

Learning Point:

Participants learn that insight is vital part of taking a strategic approach to communicating.

Organisation:

Imediate

Full case study: imediate insight training

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Low Carbon Economcy – Michigan

May 22, 2009

Project Description:

Put a focus on the Danish Example, how to reduce carbon and create green jobs, in the State of Michigan

Learning Point:

Collaboration with decision makers and influencers on several levels and with different interests can take your message further then if only communicating with the ones who agrees with you or those in the highest level.

Organisation:

Danish Foreign Ministry

Full case study: Low Carbon Economy Michigan

Forgotten voices listening exercise – UK

February 24, 2009

 

Project Description:

To conduct an in-depth survey of the attitudes of young British Muslims, to provide a greater platform for their voices and greater understanding of these communities with which the UK Government had sought to engage.

Learning Point:

Listening provides a means to develop greater understanding of a community, it provides a means through which to empower that community, and through framing the terms of engagement through listening it allows the engagement to be on terms defined by the community, rather than the international actor.

Organisation:

Forward Thinking

Full case study Forgotten Voices Listening Exercise

Social Inclusion in Education – Brazil

February 23, 2009

Project Description:

To implement educational policies for equality in gender, race/ethnicity and sexual orientation in the classroom, by sensitising teachers towards the issues of discrimination and encouraging a positive appreciation of diversity. 

 Learning Point: 

The success of the project can be attributed to having approached it from the point of view of the participants (teachers), considering that they first have to deal with their own preconceptions (prejudice) before being able to deal with discrimination in the classroom.

 Organisation:

British Council

Full case study Social Inclusion In Education – Brazil

Music U.S.A- Jazz Hour

February 23, 2009

Project Description:

To use jazz music as a symbol of American democratic values and cultural diversity, as well as an emblem of cultural dissidence.

Learning Point:

Music serves as a universal global language, and when contested, can become an anthem of dissent.  The broadcast of jazz music on the Music USA-Jazz Hour program was a potent utilization of American soft power during the Cold War.

Organisation:

Voice of America

Full case study Music USA Jazz Hour

Intercultural Dialogue in Africa

February 23, 2009

Project Description

To build greater trust and understanding between UK society and Muslim communities in Sub-Saharan Africa

Learning Point

There can be a danger of a listening/dialogue project trying to do too much – but with proper institutional commitment the model has much to offer.

Organisation

British Council 

Full case study Intercultural Dialogue in Africa

Writers forum at Jebel Barkal – Sudan

February 23, 2009

Project Description:

Work with Sudanese artists and writers to help them to understand and overcome the conflicts which have scarred their country for the past fifty years.

Learning Point:

Resonance; the careful choice of location resonated with the participants and later with the media to ensure wider impact for the programme. The facilitative approach, providing opportunity for engagement amongst Sudanese artists created a means to create a positive experience of the UK while focusing on Sudanese needs rather than on the UK.

Organisation:

British Council

Full case study Writers Forum at Jebel Barkal

Night of EU Cultural Institutes – Croatia

February 23, 2009

 

Project Description:

Engage the multifaceted and fascinating power of culture and arts, as an expression of creativity, tolerance, mutual understanding, communication and dialogue, and highlight the work of EUNIC member organisations during the European Year of Intercultural Dialogue.

Learning Point:

Co-operation with various international partners can be as simple as organising a common programme of individually arranged events. The collective branding and linking to an international programme of events provided the individual elements of the programme with greater profile.

 Organisation:

EUNIC 

Full case study Night of EU Cultural Institutes

Atoms for Peace

February 23, 2009

Project Description:

To push for the creation of an international atomic agency that could regulate the use of nuclear material for peaceful purposes, and to improve the peaceful image of the United States abroad.

Learning Point:

The Atoms for Peace initiative was a bold, forward-looking plan that initially created good will for the United States, but truly failed to capture its intended audience.  Though the creation of the IAEA is a tangible benefit spawned by Atoms for Peace, the failure to get the Soviet Union onboard the plan caused the initiative to fail to accomplish its stated objectives.

Organisation:

USIA

full case study Atoms for Peace

WAPI

February 23, 2009

Project Description:

WAPI aims to develop relationships with young audiences, performers and artists and provide a platform for raw underground talent

Learning Point:

Building solid relationships with key players in the creative sector and understanding the local context has been the foundation for this project. From this, an event has been developed which provides a format for cultural exchange and creates a means for our target audiences to access other programmes run by the organisation, which these audiences may not have previously considered.

Organisation:

British Council

Full case study of wapi