Archive for the ‘Broadcasting’ Category

Music U.S.A- Jazz Hour

February 23, 2009

Project Description:

To use jazz music as a symbol of American democratic values and cultural diversity, as well as an emblem of cultural dissidence.

Learning Point:

Music serves as a universal global language, and when contested, can become an anthem of dissent.  The broadcast of jazz music on the Music USA-Jazz Hour program was a potent utilization of American soft power during the Cold War.

Organisation:

Voice of America

Full case study Music USA Jazz Hour

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Atoms for Peace

February 23, 2009

Project Description:

To push for the creation of an international atomic agency that could regulate the use of nuclear material for peaceful purposes, and to improve the peaceful image of the United States abroad.

Learning Point:

The Atoms for Peace initiative was a bold, forward-looking plan that initially created good will for the United States, but truly failed to capture its intended audience.  Though the creation of the IAEA is a tangible benefit spawned by Atoms for Peace, the failure to get the Soviet Union onboard the plan caused the initiative to fail to accomplish its stated objectives.

Organisation:

USIA

full case study Atoms for Peace