Posts Tagged ‘Sustainability’

Low Carbon Economcy – Michigan

May 22, 2009

Project Description:

Put a focus on the Danish Example, how to reduce carbon and create green jobs, in the State of Michigan

Learning Point:

Collaboration with decision makers and influencers on several levels and with different interests can take your message further then if only communicating with the ones who agrees with you or those in the highest level.


Danish Foreign Ministry

Full case study: Low Carbon Economy Michigan


Atoms for Peace

February 23, 2009

Project Description:

To push for the creation of an international atomic agency that could regulate the use of nuclear material for peaceful purposes, and to improve the peaceful image of the United States abroad.

Learning Point:

The Atoms for Peace initiative was a bold, forward-looking plan that initially created good will for the United States, but truly failed to capture its intended audience.  Though the creation of the IAEA is a tangible benefit spawned by Atoms for Peace, the failure to get the Soviet Union onboard the plan caused the initiative to fail to accomplish its stated objectives.



full case study Atoms for Peace